データマイニングによって発見された再利用可能な知識の例として著名.
Ronny KohaviがICML1998で紹介したのがおそらく最初.以下はその該当部分の引用.
Diapers and Beer. Most famous example of market basket analysis for the last few years.
If you buy diapers, you tend to buy beer.
- T. Blischok headed Terradata’s Industry Consulting group.
- K. Heath ran self joins in SQL (1990), trying to find two itemsets that have baby items, which
are particularly profitable.
- Found this pattern in their data of 50 stores/90 day period.
- Unlikely to be significant, but it’s a nice example that explains associations well.
-- しましま
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